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Our Difference
Consumers Matter
Clinical Proof Matters
Knowledge Matters
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We believe in honesty and transparency in everything we do.
So, as we developed the Puristics products, we became more aware of the dozens
of potentially harmful chemicals present in many consumer products. We knew we
had to share this important knowledge with consumers. Because honesty and
transparency are important in everything we do, we believe it is equally
important to share information about our products. Each of us deserves to make
informed decisions about the products we use.
In developing our products, we reviewed several leading data sources, including
the Cosmetic Ingredient Review of the Personal Care Products Council, the
European Union (EU): Cosmetic Directive and the Environmental Working Group:
Campaign for Safe Cosmetics. We also look to Skin Deep, the online cosmetics
safety database created by the Environmental Working Group in partnership with
the Campaign for Safe Cosmetics, to confirm that our products currently under
development are as safe as they are effective. We encourage you to check it out.
For more information, please visit the
Campaign for Safe Cosmetics site.
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