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- On Average, Women are Exposed to Many Potentially Harmful Chemicals or Irritants Through Daily Skin Care Regimens
PEAPACK, NJ (November 10, 2011) – American women use multiple skin care
products every day, but the majority do not understand the ingredients
that are actually in those products. According to a new national survey
sponsored by Puristics®, a pure, safe and effective anti-aging skin care
line, 84% of women trust the ingredients in their skin care products are
not harmful to them, but in fact, women, on average, are exposed to a
range of potentially harmful chemical ingredients or irritants (e.g.
dyes, parabens, and artificial fragrances) as the result of their daily
skin care regimen.
Facial skin care products are a part of most women’s daily lives with
the majority applying day moisturizers (74%), cleansers (64%) and night
creams (55%) on a daily basis. However, some of their favorite creams
and lotions can contain potentially harmful or irritating chemicals
including propylparaben, methylparaben, triethanolamine and fragrances.
With 61% percent of women admitting that they only somewhat recognize
and understand the ingredient list on their skin care products, they may
be exposing themselves to these potentially harmful chemicals without
even knowing it.
Food Labels Scrutinized Significantly More Than Skin Care Product Labels
While women may not recognize or understand the contents of the products
they put on their bodies, they are concerned about the ingredients they
put in their bodies. Women have a higher recognition and understanding
of the ingredients in packaged food than in skin care items. Thirty-nine
percent of women say they understand ingredients in packaged food very
well as compared to the 15% who say the same for skin care products.
When asked about the importance of the list of ingredients when it comes
to the products they eat, 66% of women say ingredients in packaged foods
are extremely or very important while only 46% say the same about skin
care ingredients.
“Despite the growing demand for healthier food products that are devoid
of artificial ingredients, antibiotics and other unnecessary additives,
most people just don’t question or fully understand the long list of
chemical ingredients in the products that they apply to their skin every
day,” said M’lou Arnett, chief operating officer and co-founder of
Scerene Healthcare, Inc., developer of Puristics personal care products.
Women definitely feel more knowledgeable about the potentially harmful
ingredients in packaged foods than those in skin care products. Only 7%
of women say they are extremely or very knowledgeable about the
potentially harmful chemicals in skincare products as opposed to the 24%
of women who claim to be extremely or very knowledgeable about the same
in packaged foods. Fifty-five percent of women claim that they are “not
at all” or “not very” knowledgeable about the potentially harmful
chemicals in their skincare purchases as opposed to 22% who claim the
same level of knowledge for their packaged foods.
Two years ago, Arnett and her business partner, Bob Casale, set out to
develop a line of personal care products for everyday life that were as
safe to use as they were effective.
“We think it’s important for consumers to consider what they’re putting
into and onto their bodies and to understand that they don’t have to
give up effectiveness in order to get pure products,” said Arnett. “We
conducted a clinical study on our Puristics Totally Ageless Advanced
Skin Rejuvenating lotion and the results were really exciting. It proved
that impressive results can be achieved without the use of potentially
harmful chemicals or irritants.”
Puristics® Totally Ageless® is new line of five anti-aging skincare
products that are free of dyes, perfumes and synthetic preservatives.
Recommended for all skin types, Puristics products have been
dermatologist tested and proven to be non-irritating, even on sensitive
skin. The Puristics Totally Ageless anti-aging skincare line was
developed without adding potentially harmful chemicals, fragrances or
toxins at any step in the process. Puristics Totally Ageless products
are made from generally recognizable ingredients and formulated
utilizing plant based ingredients and natural humectants. Powered by an
exclusive naturally occurring peptide complex and clinically proven to
work, the results are impressive. In a clinical study, Puristics Totally
Ageless Advanced Skin Rejuvenating lotion measurably reduced fine lines
and wrinkles in 100% of the women in the study after just three weeks.
Puristics will be available nationally in March 2012 at leading Food and
Drug retailers.
About Puristics
Puristics Totally Ageless skin care and Puristics Pure Protection
feminine protection are free from potentially harmful chemicals like
dyes, perfumes and synthetic preservatives, and are recommended for all
skin types. Puristics products have the power to work effectively and
are proven to be non-irritating, even on sensitive skin. For more
information, please visit
www.puristics.com.
About the Puristics Survey
The survey was conducted among 1,000 nationally representative American
women between the ages of 30-65. The interviews were conducted online by
an independent market research firm between October 24th and October
27th. All women had to have considered using at least one anti-aging
product in the past year. It was not necessary for them to purchase or
use any products. Quotas were set to ensure reliable and accurate
representation of the total U.S. population of women in this age group.
In the study, multiple independent sources that monitor and compile the
latest data on cosmetic ingredients were used to identify the number of
potentially harmful chemicals and irritants in leading skin care lines.
About Scerene
Scerene Healthcare, Inc. is a consumer
products company based in Peapack, NJ that has developed a line of
personal care products under the Puristics brand. Puristics products
deliver pure and effective solutions for consumers’ personal healthcare
needs. Utilizing pure ingredients and proprietary technologies, the
Puristics family of products includes two personal care consumer product
lines: anti-aging skin care and feminine protection. The co-founders of
the company have more than 40 collective years of healthcare and
marketing experience with leading consumer healthcare brands.
Contact
Andrea Betts
M Booth & Associates
(212) 539-3259
andreab @mbooth.com
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